The 7 Google Business Profile fields most businesses leave half-done
Your profile is often the first thing a customer judges. Here's what to check tonight.
- 01
Primary category matters more than almost anything else on the profile. Pick the one that best describes what you want to be found for — not the broadest option.
- 02
Add secondary categories only if you genuinely offer those services. Irrelevant categories dilute relevance.
- 03
Fill in services with plain-English names and short descriptions. Customers read them; they also help Google understand what you do.
- 04
Upload real photos regularly: team, vehicles, premises, finished work. Stock images don't build trust.
- 05
Keep hours accurate — including holidays. Nothing kills trust like showing 'Open' and not answering.
- 06
Make sure your name, address and phone match your website exactly.
- 07
Reply to reviews, good and bad. Future customers read your replies more closely than you'd think.