Leads
A 6-point landing page checklist for local ads
Most ad budgets are wasted after the click, not before it.
- 01
One page, one job. Don't send ad traffic to your homepage.
- 02
The headline should match what they searched for.
- 03
Show your phone number and a clear next step above the fold.
- 04
Proof near the button: real reviews, licenses, photos of real work.
- 05
Keep forms short. Ask only what you need to respond.
- 06
Load fast on mobile. Test on a real phone, on cellular data.