Business
The five numbers every local business owner should know
Forget impressions. These tell you if marketing is working.
- 01
Cost per lead: what you spend to get one inquiry.
- 02
Booking rate: what percentage of inquiries become appointments.
- 03
Cost per booked appointment: the number that actually matters for ads.
- 04
Response time: how long a new inquiry waits for a human.
- 05
Customer acquisition cost: total marketing spend divided by new customers.